The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.

  • B-Reel Films
  • Stink
  • FRIEND
  • Forever Pictures
  • Factory Studios
  • Nice & Polite
  • Nucco Brain
  • Burning Reel
  • Motion Picture House
  • Envy
  • Feed Me Light
  • Soft Target
  • The Operators
  • Not To Scale
  • Picasso Pictures
  • Bang
  • Artists & Engineers
  • Freefolk
  • Seven Productions
  • Partizan
  • Cherry Films
  • 2AM Films
  • Helen Langridge Associates (HLA)
  • The Sweet Shop
  • Strange Beast
  • Little Dot Studios
  • MESHES
  • Jungle Studios
  • Matter
  • Hungry Man
  • MPC
  • Stamp Productions
  • The Distillery
  • Time Based Arts
  • GOLDSTEIN
  • Scramble
  • Passion
  • Rattling Stick
  • Stitch Editing
  • Outsider
  • Caviar
  • Angell Sound
  • Bare Films
  • Royle Productions
  • Prettybird
  • Taylor James
  • SIREN
  • UNIT
  • Park Pictures
  • Locomotion
  • Mummu
  • Madam
  • Final Cut
  • Mikros Image
  • HANraHAN
  • Aardman Animations
  • BOLD
  • Another Film Company
  • Across the Pond
  • Framestore
  • Little Fish Films
  • Academy Films
  • Strangelove
  • Trim Editing
  • Jelly
  • Clearcut Sound
  • Momoco
  • O Positive
  • Independent Films
  • Finger Music
  • Coffee&TV
  • Media Monks
  • Absolute Post
  • Just So Films
  • Neon Pictures
  • Chrome Productions
  • Nice Shirt Films
  • Gotgotneed
  • Blink
  • Salt Film
  • Metropolis Films
  • Missing Link Films
  • Grand Visual
  • Noise Films
  • Smith and Jones Films
  • Found Studio
  • Blonde
  • A-MNEMONIC Music Productions
  • Hotspur and Argyle
  • The Assembly Rooms
  • Biscuit Filmworks
  • NOMINT
  • MindsEye
  • Animated Storyboards
  • Loki
  • AUTOBAHN
  • Furlined
  • Cut + Run
  • Studio Private
  • Grand Central Recording Studio
  • BMG Production Music
  • RSA Films
  • Sonny London
  • We Folk
  • Happy Means Content
  • Happy Finish
  • Nice Biscuits
  • 1stAveMachine London
  • Furious Music
  • Pretzel Films
  • Stripey Horse
  • Chief Productions
  • Bigballs Films
  • Glassworks
  • Fat Lemon
  • Creative Blood
  • Rumble
  • HOI POLLOI
  • Quiet Storm
  • Joyrider
  • Salt.tv
  • CANADA London
  • Raised By Wolves
  • Studio Yes
  • Soviet Science
  • Ground Control
  • CherryCherry VFX
  • Firecracker
  • The Quarry
  • Knucklehead
  • Picturesmith
  • UNIT 9
  • Intro
  • Klein & Sons
  • Greek Street Studios
  • Jogger Studios
  • Nexus
  • Park Village
  • The Wagon
  • Annex Films
  • Familia
  • Mad Cow Films
  • Rubber Necker
  • Art & Graft
  • ITN Productions
  • Agile Films
  • Dingo Bill Productions
  • Burger
  • LS Productions
  • PI Film Network
  • Imagination
  • Mcasso Music Production
  • Squire
  • Studio AKA
  • Iconoclast
  • Good Film Company
  • Blue Zoo
  • Crossfire Productions
  • Golden Wolf
  • Bullion
  • Webber Represents
  • Birdbox Studio
  • You Are Here
  • London Alley
  • THE LINE
  • Soho Square Studios
  • Rogue
  • Thomas Thomas Films
  • Mario Testino+
  • Dark Energy Films
  • Itch Film
  • AND Production
  • Odelay Films
  • Acne
  • Massive Music
  • Nomad Editing Company Ltd
  • White Noise
  • Big Buoy
  • Making Pictures
  • SUGAR FREE TV
  • The Mill
  • Marshall Street Editors
  • MJZ
  • Short Films
  • Sparklebop
  • De Wolfe Music
  • Radical Media
  • Weilands
  • Red Knuckles
  • Okay Studio
  • Bootleg Films
  • Evoke Films
  • Wave Studios
  • Pebble Studios
  • Armoury
  • nineteentwenty
  • Habana Creative
  • Smuggler
  • Eclectic Sounds
  • Great Guns
  • Skunk
  • Tomboy Films
  • Black Label Productions
  • My Accomplice
  • HunkyDory
  • Rushes
  • Upstart Films
  • Moxie Pictures
  • Rankin Photography Ltd
  • DesignStudio
  • Work
  • Wanda
  • P For Production
  • Itdrewitself
  • Speade
  • Whitehouse Post
  • Believe Media
  • Nexus Interactive Arts
  • Love
  • The Dog's London
  • Electric Theatre Collective
  • Somesuch
  • Tenthree Editing
  • 76 Ltd
  • Ammolite
  • MTP
  • Pulse Films
  • Riff Raff Films
  • Gorgeous
  • Stalkr
  • Smoke & Mirrors
  • Audio Network
  • Lucky Strike Productions
  • 3angrymen
  • Archer's Mark
  • 750mph
  • Leland Music
  • Serious Pictures
  • Fresh Film Productions
LATEST NEWS
21ST JUNE

World Producers Summit 2017 & statement | Cannes Lions, Wed 21st June

This morning over 110 producers from across 34 countries gathered together at the World Producers Summit in Cannes, under the organisation of the APA, AICP & CFPE, to share knowledge of issues in the production industry. Thank you to all who attended & contributed.

Resultant press release below which all present agreed to distribute to their respective local media...

 

12TH JUNE

Craftworks | Tues 14th June, 4.30pm - 6.30pm

David Reviews' sixth CraftWorks of 2017 has the best line-up yet. At the LSE on 14th June, we have Sharon Horgan talking comedy and Merman - her new film production company; the people behind GiffGaff's 'Big Swim' ad explaining the Who Wot Why of the project; director W.I.Z. showcasing his latest promo for Kasabian; Vaughan & Anthea reuniting to discuss some of their greatest hits; and John Hackney and others reflecting on Graham Rose, one of the best TVC directors that passed away last month.

Tickets are £20 plus VAT and can be bought HERE or by telephoning Jason Stone on 0141 776 7766 and arranging to be invoiced.

As usual, the event will be compèred by David Reviews' editor, Jason Stone

CraftWorks is held at the LSE, 1 Sheffield Street, London, WC2A 2AP.

This event will be held on Wednesday 14th June from 4.30 to 6.30.

 

 

31ST MAY

APA in Cannes | 6 fantastic events to get involved in!

This year, as always, we are excited to be part of / hosting a series of events in Cannes for APA members, providing a network of activities for members attending, ranging from providing useful information to informal networking focussed events. Please RSVP to the appropriate email & we will let you know if you have been successful in obtaining a space. 

World Producers Summit
Spaces are very limited to try and accommodate as many CFP-e members as possible. Please email martin@a-p-a.net.

The APA Green Production Forum & The Location Guide Cannes Soiree
Please email rsvp@a-p-a.net.

Fireflies Arrival Party & Young Directors Award
More information will be provided to APA members.

straight 8 Industry Shootout
Tickets will be available on the door & all proceeds will go to Bloodwise.

30TH MAY

Marketing Workshop | Top Takeaways!

Last week, we held a Marketing Workshop at Picturehouse Central for our members. Aimed at marketing directly to brands & honing your social media skills, it was a very successful morning with excellent advice & inspriation given by our speakers. We have condensed the Top Takeaways from the morning for you below.

Thank you to those that attended & to all of our speakers. 

 

 

19TH MAY

New Speakers at APA Marketing Workshop | Tues 23rd, 9am - 11am at Picturehouse Central

We have added two new speakers to our Marketing Workshop - line up below!

You will hear from digital marketing experts, client based consultants & hear tips from those who have successfully worked direct to brands. The morning session is designed to help you better market yourselves to brands & use your social media channels more efficiently. 

There are still some spaces left, tickets are £20+ VAT & can be reserved by emailing kati@a-p-a.net.

 

 

15TH MAY

Sadly, the much lauded and iconic director, Graham Rose died last Friday the 12th May.

 

 John Hackney says about Graham:

Graham burst onto the advertising production scene in 1980 with a previously unseen ‘cartoon, yet live action’ comedic style. He shot his first ad through RSA and was amused by the fact that, when showing it to none other than Sir Ridley Scott, Ridley asked incredulously, ‘did you want it to look like that Graham?’! He knew immediately that he had something unique to say and Ridley, in not so many words had just told him so.

In 1981 Graham and I co-founded Rose Hackney Productions. Graham’s first year’s worth of work attracted more awards than any other, and Graham never looked back, winning literally hundreds of awards from all the important festivals, both domestic and international. His talent and voracious appetite for work meant that he worked non-stop and consistently from 1981 quite literally until he expired. Only two weeks before his death, when he was very ill indeed, he demanded from his doctors that he be released from hospital. Armed with inordinate courage, industrial amounts of prescription drugs, and his stalwart and loving rock of a wife Pauline by his side, he shot commercials in Prague and London in order to honour his commitments.

Graham crackled with electricity and wit, and to share the same space as him was as if to be plugged into the mains oneself. He was extremely charismatic and the funniest man alive, reducing roomfuls of people to sobbing, gasping wrecks. He was a human dynamo - a force of nature. When he asked that you go over the top of the trench into a hail of bullets, you did so willingly because, if you were with him, everything would not just be ok, it would instead be exhilarating rocket-fuelled madness, the product of which would inevitably be brilliant. And, as your dishevelled head hit the pillow that night, you would be completely unable to wipe the smile from your face.

To lose such a vital and inspirational soul is a very miserable thing indeed and our industry, and all who knew him, will certainly mourn his loss. However, such was Graham’s energy that he lives on in all who he came into contact with. His inspirational legacy might just be our dishevelled heads hitting the pillow, completely unable to wipe the smile from our faces but this time, without him. It would certainly make him smile........

Dave Trott says about Graham:

ROSEY

What everyone forgets is that Graham won nearly every award there is as an art director, then again as a copywriter.

Then he became a director and won them all over again.

And he did it all while laughing.

So with Gray you got an award-winning art director, an award-winning writer, and an award-winning director all in one package.

He was a witty, funny, sharp, thinker and talker, and his work was just the same.

Plus his commercials just looked better than most directors’.

When he began directing I asked him how he decided what his style would be.

He said “Well. I thought: should I do intimate interiors like Al Parker, or should I do big exteriors like Ridley, or go surreal like Hugh Hudson? Then I thought - well nobody doesn’t like a laugh, do they?”

And, for me, that could have been the title of Rosie’s autobiography: Nobody Doesn’t Like A Laugh.

15TH MAY

Marketing Workshop | Tues 23rd May, 9am - 11am

We are holding a Marketing Workshop at Picturehouse Central on Tues 23rd May, 9am - 11am. It will be mainly focused on how to specifically target client and brands in your marketing strategy & how to make the most of your social media channels.

Tickets are £20+VAT and are limited to 2 tickets per company.

Please email kati@a-p-a.net to book your space. 

 

10TH MAY

The Future of Advertising...In One Afternoon | The Report

This year’s Future of Advertising…In One Afternoon provided a more introspective and thoughtful approach than other years have seen. 

The afternoon kicked off with the Advertising Association’s Chief Executive Stephen Woodford talking on Brexit and what this means for the British advertising industry. With 90% of the ad industry voting remain, Stephen understands that our industry might find it hard to fully grasp the implications that will accompany our exit from the EU, but understanding them will be imperative as the implications continue to permeate through Adland for years to come. 

Contagious Communications’s Arif Haq spoke on why clients so often don’t buy into the most out-there and thus sometimes best ideas that are brought to them, citing that clients are unprepared to deal with true creativity and innovative thought. Funding for training focuses minutely on execution in comparison to strategy, and it is the right execution which is vital to the success of a campaign. 

Party-streaming platform Boiler Room sent their New Business Director Tom Wiltshire to explain the void they filled when MTV stopped defining youth culture to become a reality TV channel. They have access to today’s underground youth culture and they’re willing to give brands access to that audience but on their terms, which means that the only brand content being put in front of their audience is stuff that they will genuinely want to engage with. Sticking to your identity and being willing to say no in the long run can provide far more worthwhile opportunities for yourself and your partners. 

Toby Gunton from Edelman focused on the Edelman Trust Barometer, which they’ve been conducting research for annually since 2000. Unsurprisingly their research showed that we are in a crisis of trust, but this does give our industry the chance to step into the space being left vacant by businesses and the media, and to really understand our audiences and offer them more appropriate advertising. 

Freeformers’ Lucy Lyall Grant made the case for reverse mentorship, using her experience of working with Saatchi & Saatchi’s Global CCO Kate Stanners to showcase that just because you are at the very top of the career ladder, doesn’t mean that there isn’t any room to learn from those coming up underneath you. 

Google Creative Lab’s Head of Production Andy Kinsella showed us the inner workings of his team, and how they achieve Google’s aim to ‘create’ the future. The showcases he showed suggested that this approach is working well for them, with a range of projects shown, from how the simplest ideas can make a huge difference to how we use our phones every day to live saving app builds which offer info hubs to refugees and has so far helped over 100,000 people arriving on in boats to places like Lesbos. 

What is the truth about Britain? It’s a question Rodney Collins of McCann Truth aims to answer. Backed up by plenty of research, he took us through the country we live in today, and how we compare to other nations also going through a bit of an identity crisis, such as the US. He summarised the general British sentiment as currently being “I’m fine, but as a whole we are f*****” and explored the different ways different groups in the country view Britain and compared these to the brands people consider representative of the UK. 

The afternoon finished with a personal talk from Director and Photographer Rodney Rascona, who talked us through his transition from commercial photographer whose glossy pictures of cars were nominated for awards, to working with NGOs throughout some of the world’s most dangerous and deprived countries to tell their people’s stories. He implored the world-leading image makers in the room and in our industry to do something more with their talents to help humanity. As plenty of today’s talks explored; we live in troubling times, but we work in an industry that has the skills and resources to affect change for the better, and we shouldn’t ignore that opportunity. 

The day amounted to a necessary reset in perspective, with an industry that can easily lose sight of the wider world whilst focusing on the details of the PPM. It’s useful to sometimes be reminded of who the work we make is being created for, and the knowledge and insight we need to make our work better is all around us.