The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.

  • Artists & Engineers
  • Mikros Image
  • Smith and Jones Films
  • Momoco
  • The Operators
  • Blac Ionica
  • RSA Films
  • Pretzel Films
  • Work
  • Stripey Horse
  • Picasso Pictures
  • Madam
  • Bullion
  • Raised By Wolves
  • MPC
  • Passion
  • Nice Shirt Films
  • MESHES
  • Media Monks
  • Good Egg HQ
  • Helen Langridge Associates (HLA)
  • Creative Blood
  • Happy Means Content
  • Strange Beast
  • AUTOBAHN
  • Just So
  • The Sweet Shop
  • Jungle Studios
  • London Sessions
  • Another Film Company
  • UNIT
  • NOMINT
  • Vermillion Films
  • Itch Film
  • BOLD
  • Radical Media
  • HunkyDory
  • Thomas Thomas Films
  • Joyrider
  • Aardman Animations
  • Factory Studios
  • B-Reel Films
  • Framestore
  • Art & Graft
  • Imagination
  • Neon Pictures
  • The Distillery
  • Envy
  • Missing Link Films
  • MindsEye
  • HOI POLLOI
  • Burning Reel
  • Forever Pictures
  • Nucco Brain
  • Bang
  • Dingo Bill Productions
  • Absolute Post
  • Locomotion
  • Mummu
  • Blink
  • Not To Scale
  • Eclectic Sounds
  • SUGAR FREE TV
  • Clearcut Sound
  • Beautiful Productions
  • SIREN
  • Marshall Street Editors
  • Biscuit Filmworks
  • O Positive
  • Glassworks
  • UNIT 9
  • Love
  • Stink
  • Soviet Science
  • Hotspur and Argyle
  • Outsider
  • 750mph
  • Wave Studios
  • AND Production
  • Soft Target
  • Somesuch
  • Nice & Polite
  • Moxie Pictures
  • Crossfire Productions
  • Bare Films
  • Dark Energy Films
  • Rumble
  • Skunk
  • Seven Productions
  • Coffee&TV
  • Gotgotneed
  • CherryCherry VFX
  • FRIEND
  • Agile Films
  • Leland Music
  • Intro
  • Tenthree Editing
  • Partizan
  • Little Fish Films
  • Weilands
  • Academy Films
  • Iconoclast
  • HANraHAN
  • 1stAveMachine London
  • Bigballs Films
  • My Accomplice
  • Across the Pond
  • Caviar Content
  • Angell Sound
  • Park Pictures
  • Bootleg Films
  • Independent Films
  • Lucky Strike Productions
  • Taylor James
  • Blonde
  • Final Cut
  • Strangelove
  • Short Films
  • Steam Media
  • Prettybird
  • Blue Zoo
  • Sonny London
  • Ursus
  • Acne
  • GOLDSTEIN
  • Rattling Stick
  • Found Studio
  • Sneezing Tree Films
  • Smuggler
  • Matter
  • Habana Creative
  • Fat Lemon
  • LS Productions
  • Evoke Films
  • Royle Productions
  • Scramble
  • Ground Control
  • Massive Music
  • Hungry Man
  • You Are Here
  • Electric Theatre Collective
  • De Wolfe Music
  • MTP
  • 2AM Films
  • White Noise
  • Okay Studio
  • Tomboy Films
  • Pebble Studios
  • Klein & Sons
  • Rogue
  • Chrome Productions
  • Furious Music
  • Black Label Productions
  • Firecracker
  • Wanda
  • nineteentwenty
  • Grand Visual
  • Silverfish
  • Studio Private
  • Don Productions
  • Finger Music
  • Armoury
  • Nice Biscuits
  • Birdbox Studio
  • Feed Me Light
  • Trim Editing
  • The Assembly Rooms
  • Salt.tv
  • Webber Represents
  • Studio AKA
  • 76 Ltd
  • Whitehouse Post
  • PI Film Network
  • Rankin Films
  • Motion Picture House
  • Serious Pictures
  • Mad Cow Films
  • Big Buoy
  • Jelly
  • Freefolk
  • Itdrewitself
  • The Wagon
  • Audio Network
  • Cut + Run
  • Gorgeous
  • Mario Testino+
  • Squire
  • Nexus Interactive Arts
  • Salt Film
  • Happy Finish
  • Nexus
  • Making Pictures
  • We Folk
  • Familia
  • P For Production
  • Burger
  • Mcasso Music Production
  • Animated Storyboards
  • Grand Central Recording Studio
  • Greek Street Studios
  • Red Knuckles
  • A-MNEMONIC Music Productions
  • Cherry Films
  • CANADA London
  • Believe Media
  • Smoke & Mirrors
  • Pulse Films
  • London Alley
  • Furlined
  • Little Dot Studios
  • The Dog's London
  • 3angrymen
  • Annex Films
  • Good Film Company
  • Cloud City Films
  • Loki
  • Jogger Studios
  • Upstart Films
  • Riff Raff Films
  • Speade
  • Chief Productions
  • MJZ
  • Quiet Storm
  • Sparklebop
  • NTSH London
  • Studio Yes
  • THE LINE
  • Archer's Mark
  • Stitch Editing
  • Rushes
  • Soho Square Studios
  • Noise Films
  • Knucklehead
  • Park Village
  • Metropolis Films
  • The Mill
  • Fresh Film Productions
  • Casual Films
  • Great Guns
  • DesignStudio
  • ITN Productions
  • The Quarry
  • Odelay Films
LATEST NEWS
17TH FEBRUARY

Stephen Woodford, Chief Executive of the Advertising Association visits the APA Masterclass

Stephen Woodford the new chief exec of the AA visited the APA Masterclass budgeting day today at Soho parish School. The budgeting day sees the 110 students work through a production budget with 25 tutors. It concludes at great week at the APA Production masterclass - only the exam to come! Good luck to all our students. 

 

 

 

Pictured: Stephen Woodford, Chief Exec of AA & Andrew Levene, Head of Production at Stink & one of the lead tutors.

14TH FEBRUARY

APA Masterclass 2017 Underway

Our 16th annual production Masterclass is now underway. This year, we have 105 students and 75 tutors. The course started on Monday 13th February and over the course of an intense week, the students will hear from advertising industry luminaries on direction, production, contracts and copyright, as well as learning about lights and cameras in an interactive session at Arri and visiting post and editing companies.

The course aims to add to the students key on-the-job training by providing different perspectives and core skills in the many areas that form the knowledge base of a commercials producer.

 

14TH FEBRUARY

Craftworks | 27th February - Don't forget to get your tickets!

Click here to get your tickets to CraftWorks on the 27th February 2017 at the LSE Student Union building in Lincolns Inn Fields between 9:30am and 11:30am. 

Tickets are £20.00 +VAT each. 

THE CRAFT PANEL - BUPA'S DANCING LADY

We're joined by some of the people who made the outstanding new commercial for BUPA including actor Suzann McLean.

THE CROSSOVER CLUB
We talk to 2AM's Dan Gordon about his stunning film about the Hillsborough disaster and his latest documentary about George Best.

THE WAYBACK
Find out how a collection of advertising industry people are hoping to use Virtual Reality to help those suffering from Dementia and Alzheimer's Disease.

THE REUNION
This month's reunion will look at the 2009 ad for Radio 1 that never was. Everyone agreed that Sam Brown delivered a stunning film so why was it never broadcast?

 

6TH FEBRUARY

Production Companies in Europe and the US Make Stand Against Agency Bids

Production companies in the US and throughout Europe continue to announce that they don’t wish to bid against in house agency production units. Members of the AICP and of European associations, including the APA will be informing agencies in their bid letters that they are submitting their bids on the basis that they are in a free and transparent competition against other production companies and not competing with any agency (or network) in house agency.

6TH FEBRUARY

APA Members Won't Bid Against Agency In-house Production

85 APA members wrote to Campaign to explain why they won’t bid against agency in-house production companies. They explained their reasons for taking that step as follows:

"A production company’s creative ideas and methodology are in its treatment and budget. It is impossible for an agency receiving those to un-know them when working on their own bid.

Further, it will have the details of the amount that each production company has bid and can tailor its bid to undercut them – it can’t be seriously suggested that an agency that wants its in-house production company to do the work is going to bid more than the independent bids it has seen.

So, even with the best of intentions, the process will be rigged against us and we don’t want to be part of it. We genuinely don’t believe it is in the interests of agencies either – a fair open and transparent process is what advertisers want – and any system that isn’t risks dragging the industry into the murky waters that have brought about the US Justice Department’s investigation into bid rigging – which would be illegal in the UK too of course."

You can read the letter and see the list of signatories here.

6TH FEBRUARY

CIPS Condemn Agencies Operating as 'Judge and Jury' on In-house Bidding

The Chartered Institute of Procurement and Supply (“CIPS”) represent client procurement. They have offered their opinion on agencies bidding independent production companies against themselves.

They say it is wrong and against the principles of open and honest competition, stating: "The agency cannot put itself into a position where it operates as both judge and jury…this is unacceptable business practice and inconsistent with our code of conduct."

 

27TH JANUARY

Media Trust World Cup 11th March | enter a team to support the Media Trust

The Media Trust is a very effective charity that provides small charities with PR and advertising support, to enable them to get their message out.


They hold a football tournament each year, raising money to support their work.


You can see details on how to enter and more about there work here